Sure it’s awesome…but will anyone want it?

As an engineer, I am prone to bouts of the “Field of Dreams” syndrome. You know the one.  “Build it and they will come.”  (If you don’t get the reference, click here.) Have you ever found yourself there?  Have you ever just known that you were working on the most amazing project (or product) only […]

The Difference Between Tinkering and Success?

Have you ever invested your heart and soul into a project only to find out that nobody wanted it? Me too. Did you ever do it again with the same result? Yeah, I’ve done that too. In some cases, you didn’t spend the time to get the word out.  You didn’t do proper “marketing.”  In […]

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