Sure it’s awesome…but will anyone want it?

As an engineer, I am prone to bouts of the “Field of Dreams” syndrome. You know the one.  “Build it and they will come.”  (If you don’t get the reference, click here.) Have you ever found yourself there?  Have you ever just known that you were working on the most amazing project (or product) only […]

Attending Meetings Better

Meetings.  Love them or hate them, they are a regular part of most of our careers, and as we have all experienced, some meetings are much better than others. We have all been in that meeting that goes on and on, meandering through all sorts of ideas without coming to any resolution, often creating more […]

Who Are You Really Trying to Serve?

This morning, I received a sales call from an online business directory service.  Despite my initial reaction to get him off the phone as quickly as possible, I decided to find out how this service could help my company.  The man carefully explained the service and his entire pitch was cleverly crafted to assure me […]

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